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Every Conversation Has an Opportunity Cost
Playful cartoon Boss’s Day celebration showing a grateful boss surrounded by employees giving him watches, clocks, a pocket watch, and an hourglass as symbols of giving him time back.

Michael Troxell
Aug 175 min read


Excellence Is A Choice
Excellence is rarely one dramatic act. It is the accumulation of ordinary choices made so consistently that people begin to know what they can expect from you. One dealership earned decades of loyalty not simply by selling a good vehicle, but by repeatedly demonstrating competence, integrity, and genuine care when it mattered. Products can be copied and prices matched. Culture is harder to imitate because culture is built choice by choice, long before anyone calls it excellen

Michael Troxell
Aug 102 min read


Exceptionalism
Exceptionalism is rarely one dramatic act. It is the cumulative effect of ordinary responsibilities handled with unusual competence, kindness, consistency, and respect. A simple visit to an auto parts store demonstrated how culture is communicated through hundreds of small interactions. Products and prices can often be matched, but character and trustworthy service are much harder to duplicate. That is how organizations earn loyalty rather than merely complete transactions

Michael Troxell
Jul 212 min read
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